Films selected for the Truly Moving Picture Award promote positive change through the transformative power of film. Heartland believes that films are transformative because their artistic and technical quality draws the viewer in and allows them to fully experience whatever story the filmmakers are trying to tell.The story of every selected film will be one that has the power to impact the audience in a positive way. A film that aligns with Heartland’s mission will create some kind of positive change in the viewer, and can change the way they see the world. It could be the kind of change that inspires a viewer, or perhaps educates them. It could change their perspective or make them think about certain topics in new ways.
The transformative power of a film is evidenced in the way its combination of image, sound and music engages, enthralls and entertains audiences. Transformative power is inherent in the film, and lies in elements such as the acting, directing and cinematography. A film with transformative power is creative, beautiful, original, artistic and truthful. A film with these technical and artistic elements, combined with an ability to make a positive impact on the person experiencing it, is one that aligns with Heartland’s mission.