In Organic We Trust
Year | 2012 |
Director(s) | Robert Kiplin Pastor |
Runtime | 90 min |
Are people better off eating organic food? Is it better for the environment? 73% of Americans eat some organic food. Yet, most people don’t have a clue what it means. When ‘organic’ became a brand, everything changed—the movement and the label grew apart. Demand grew too quickly to be supported by small local farming and big corporations went into the business. As they did in manufacturing—they scaled up or out-sourced.
This film takes a first-hand look into the organic food industry and explores its shortcomings. It examines paths towards a truly organic, self-sustaining agriculture system with local farmer’s markets, urban farms and school gardens inspiring new solutions. This is a film for those who want to better understand what “organic” means today and for supporters of local farming, community-supported agriculture, urban farming and anyone who wonders where their food comes from.